What Should I Know About Corporate Gift Baskets?

What is a corporate gift basket? What could I put in my company’s corporate gift basket and when is the best time to distribute it? In today’s competitive market, it has become paramount to answer these and other questions regarding your brand with creativity in mind. Innovative ways to market your brand on various platforms are emerging daily, and a corporate gift basket is one of them.

To loosely define a corporate gift basket: When we think of a gift basket, a basket full of goodies we enjoy generally comes to mind, and a corporate gift basket is the same concept. The only differences are that a package of branded items is given away, usually as an incentive to a purchaser/associate or for trade name awareness. The items could be utility items rather than confectionery items, but a corporate gift basket may contain anything from biscuits and chocolates to clothing. They are sponsored by your business and can be given away at exhibitions, conferences, pageants, golf days or as prizes at competitions. It is important to be creative and unique with yourideas, so that the recipients, whoever they are, will remember your name and speak of it fondly for quite some time. Some may argue that a personal touch is more valuable than anything else.