Corporate Clothing Wear: Say it With Style

Whether or not you are aware of the value of corporate clothing wear, the business world has experienced radical branding changes and team unity because of it. What you wear on your person says more about your branding and team unity than any words or promotions ever could. When it comes to corporate clothing wear, no other passive advertising technique comes close to it.

So, what exactly is corporate clothing wear? Corporate clothing items are any item of clothing on which the brand logo of a business appears, for various purposes. It is also a form of personal branding, which is the process of turning your staff and their skill sets into a single brand, rather than separate individuals. What could speak more of unity in your franchise or start-up than that? This clothing is used for the following purposes:

·  Work: Staff members often work in branded clothing items, so that when clientele enter your operations, you put forth a professional, unified image.

·  Give-aways: At promotional events such as exhibitions, golf days, public concerts and the like you may wish to give away clothing with your name on it. This creates a positive association with your brand, because everybody loves a T-shirt or cap they can use—especially if it is free.

·  Sponsorships: Often seen with school rugby or soccer teams, why not sponsor the kit for a local club or school? You will be investing in goodwill and the name that appears on their kit will become a household name.

·  Team events: You may also purchase corporate clothing wear for your events your work teams participate in. This is a “been there, done that, got the T-shirt” concept. Examples include golf days, team building excursions and competitions such as the annual business cooking competition.